Data & Analytics.

The Metrics You Need to See to Drive Smarter Business Decisions.

You’ll have heard it before, but data really does form the foundation of any good marketing strategy. That’s why we have dedicated data experts with years of digital marketing experience who get involved right from the off to help set the strategy on a base of intelligent insights. This means that we can reduce budget wastage, reaching the most relevant audiences who are more likely to engage and convert, and find opportunities to help you be one step ahead of the competition.

For the smaller marketing KPIs and metrics, we can set up custom dashboards so the data is being presented to you in the most useful and easily understandable way possible. So, whether you’re feeding the insights into other marketing channels or presenting a monthly report to the board, we’ve got you covered. Whilst ranking reports are useful, importantly, we want to show you how the activity we’re implementing is having an impact on your bottom line. We’re here to help you grow your business, so we put tracking and reporting in place to show you the figures you need to see.

We’ve been supporting international brands in not only migrating their current tracking setup to GA4, but in supplementing their tracking and reporting to gain a more detailed understanding of complex user journeys. Discover more about how we can help your transfer to Google Analytics 4.

Whether you want to get to grips with Google Analytics 4 or Google Tag Manager, or want to expand your knowledge into more advanced areas within the Google marketing suite; we can help. Our half-day training courses are suitable for individuals looking to upskill, or whole teams where we can customise the course agenda to your specific challenges and business.

With specialists in data and analytics, we can pretty much set up any custom reports and reporting dashboards that you want to see (it’s a bold claim, but it’s true). Whether it’s sorting out your Google Tag Manager account or creating custom reports that integrate with tracking software and your own data, we help you to get the insights and metrics you need.

Sometimes with a wealth of data available it can be tricky knowing how to interpret it in a way which actually helps you. We can gather all of your data and use it to forecast digital and business performance, we can create audience personas for you so you know who your ideal customer is, and we can analyse it to give you the insights and conclusions you need to better optimise your marketing and business.

Google Analytics can be overwhelming to use and understand. With our data and analytics specialists, we help you go beyond the default reports to create custom reports, advanced segments and custom dashboards which help you make more informed, intelligent business decisions.

A fundamental to any marketing strategy; attributing engagement, leads or sales back to specific activity. Whatever situation your tracking is in, we’ll help to bring it all together, measuring the right KPIs against the right activity to make better sense of the true user journey and the impact of all channels.

Data & Analytics
Case Studies.

Accurate tracking and reporting is such a fundamental part of any marketing campaign, it’s always included in what we offer our clients. Take a look at some of the results we’ve been reporting on.

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