Our Expert Insights.
iOS 14.5: What’s the update and what does it mean for paid social campaigns?
Since its rollout back in April 2021, iOS 14.5 has presented a significant challenge to the biddable marketing industry. As part of an ever-growing focus on data privacy, Apple have provided its users with the opportunity to opt out of data tracking by third-party apps and websites.
Wolfenden invests in data offering with Head of Data & Analytics & new software
We’ve welcomed Jason Sanderson to our team in a newly-created role as Head of Data & Analytics. Alongside our new data dashboarding technology, this appointment comes as we significantly strengthen our offering.
The 3 key benefits of social listening for your business
Social listening enables brands to tap into conversations happening online and gain insights into their own customers, as well as the wider industry. In this blog, we explore some of the top 3 benefits of social listening and why it’s integral for any business.
The content refresh: How to do more with less
If you feel you’ve covered the majority of topics within your niche with your content or perhaps you’re seeing a reduction in traffic, have you thought about refreshing your existing content? Beth takes a look at why and how you can refresh old content and the benefits of doing so.