Our Expert Insights.
[REPORT] Revealing the trends that matter in the UK’s travel & leisure retail market
In our latest report, we reveal the search trends dominating the UK’s travel & leisure retail industry – insight which brands in this sector can feed into their organic strategies to gain market share and top the SERPs.
Marketing to your tribe: Finding & targeting your audience – Part 1
Defining your target audience and working to understand them is the most important stage of any marketing strategy. In the first of this two-part series, we tell you what data to gather to be able to start building up a picture of your target audience.
3 steps to building your business’ digital marketing strategy
Whether you’re starting a digital marketing strategy from scratch for your business, or you need to overhaul it to drive better performance; we’ve put together three core exercises to complete to ensure you’re utilising the right channels and generating long term results.
Core Web Vitals: Understanding the New Page Experience Metrics
In May, a set of three signals will be added under the umbrella of Google’s Core Web Vitals, explicitly being included in search ranking. Sav details what these are and how you can measure your own performance to be ready for when this rolls out.
