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How to add conversion tracking to (most) paid social media platforms

By Emma Barnes
26th July 2024

Many social media websites support automated tagging or dynamic tagging, this guide shows you how to find and use them.

How to add UTM parameters to (most) social media platforms

By Emma Barnes
26th July 2024

If you run any sort of paid web advertising, especially paid social, you will want to be able to track how effective your ads are and one way to do this is adding UTM parameters in Google Analytics.

4 Updates to Search Ads Query Match and Brand Controls from Google

By Matthew Robson
4th July 2024

At the end of June there were 4 key updates from Google that will help give you more control over your brand-related traffic.

Combining Digital PR with Social Media Strategies for Maximum Impact

By Wolfenden
19th June 2024

By harnessing the power of both PR and social media through cross-channel collaboration, you can maximise your results.

You Can’t Sit With Us: The Rise in Popularity of Digital PR

By Louise Fraser
5th June 2024

Digital PR has come a long way from the days of buying links, so how to it get to be one of the popular kids in the marketing world?

What Happened at the Google Marketing Live Event?

By Matthew Robson
22nd May 2024

The May 2024 Google Marketing Live Event came with a lot of new updates, check out our 10 most anticipated.

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