Google Analytics 4.
Everything you need to know to make the most of GA4.
With GA3 being phased out in July 2023, marketers are having to adapt to the new interface and functionality of GA4. But, what does this really mean for your data? And is it going to force a change in reporting?
We’ve been supporting international brands in not only migrating their current tracking setup to GA4, but in supplementing their tracking and reporting to gain a more detailed understanding of complex user journeys. This insight can then be fed back into marketing strategies to maximise budget.
If you haven’t yet migrated to GA4, or you feel you could be getting more out of the new features, take a look at where our experts can support you and your team.
1st July 2023 GA3 sun-sets!
Jason is pretty much the best analytics specialist I’ve ever worked with. Extremely knowledgeable when it comes to all things Google Analytics & Google Tag Manager. He’s produced some amazing solutions to complex analytics problems for me. And to top it all off, he’s kind and courteous, and just great to work with.
We’ve been using Wolfenden’s analytics and data services for some time now. We’ve found the service to be insightful, and it’s making a genuine difference to the performance of our websites. The team at Wolfenden recognise that every business is unique and have really engaged with our specific challenges and opportunities. It’s certainly not a “one size fits all” approach. On top of that, they’re a great bunch of people to work with.
Need some support?
Whether it’s training your team or migrating your tracking, let us know which solution would support you and we’ll get back to you.
Further insights.
Have a read through our latest insights here.
Sustainability actions and the prospect of What if…?
I recently took a close look at the sustainability sector and there were some really big lessons I learned. I’ve outlined some of the most pressing and key changes, and started to answer the question “What if the solutions were already in place?”
Which AI tools you should be using right now in marketing
We’ve all had questions and concerns as AI becomes more and more normalised, so our Managing Director Daisy sat down with our resident AI expert, Dan Pratt to chat through all her questions and some of the most common ones we’ve received recently.
