Google Analytics 4.
Everything you need to know to make the most of GA4.
Since GA3 was phased out in July 2023, marketers have had to adapt to the new interface and functionality of GA4. But, what does this really mean for your data? And is it going to force a change in reporting?
We’ve supported international brands in not only migrating their current tracking setup to GA4, but in supplementing their tracking and reporting to gain a more detailed understanding of complex user journeys. This insight can then be fed back into marketing strategies to maximise budget.
If you feel you could be getting more out of the new features, take a look at where our experts can support you and your team.
Need some support?
Whether it’s training your team or migrating your tracking, let us know which solution would support you and we’ll get back to you.
Further insights.
Have a read through our latest insights here.
Wolfenden takes the stage at Northern Marketing Festival: Reclaiming paid media as a brand builder
Wolfenden’s Solutions Director, Dan Pratt, is speaking at Northern Marketing Festival on Wednesday 11th June. His session, “Beyond the Click: Reclaiming Paid Media as a Brand Builder,” will explore how brands can harness paid media for long-term brand growth, not just short-term wins.
Standard shopping vs. Performance Max: Are we finally ready to switch sides?
Performance Max has been dividing opinion since it landed in Google Ads – and we’ll admit, we were firmly on Team Standard Shopping for a while. But with a flurry of new features giving us more control, is it time to switch sides? Our Head of Paid Media, Matt, explores what’s changed, why we’ve softened our stance, and where Performance Max now fits into our strategy.
The digital state of play in UK lingerie: What 2025 demands from brands
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From tender to triumph: Fixing the pitfalls of pitching in digital marketing
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