Google Analytics 4.
Everything you need to know to make the most of GA4.
Since GA3 was phased out in July 2023, marketers have had to adapt to the new interface and functionality of GA4. But, what does this really mean for your data? And is it going to force a change in reporting?
We’ve supported international brands in not only migrating their current tracking setup to GA4, but in supplementing their tracking and reporting to gain a more detailed understanding of complex user journeys. This insight can then be fed back into marketing strategies to maximise budget.
If you feel you could be getting more out of the new features, take a look at where our experts can support you and your team.
Need some support?
Whether it’s training your team or migrating your tracking, let us know which solution would support you and we’ll get back to you.
Further insights.
Have a read through our latest insights here.
Up North 2025: The themes that stuck with us
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