Google Analytics 4.

Everything you need to know to make the most of GA4.

Since GA3 was phased out in July 2023, marketers have had to adapt to the new interface and functionality of GA4. But, what does this really mean for your data? And is it going to force a change in reporting?

We’ve supported international brands in not only migrating their current tracking setup to GA4, but in supplementing their tracking and reporting to gain a more detailed understanding of complex user journeys. This insight can then be fed back into marketing strategies to maximise budget.

If you feel you could be getting more out of the new features, take a look at where our experts can support you and your team.


1st July 2023 GA3 sun-sets!

Discover what you need to consider before migrating to Google Analytics 4 with this guide for marketers.

There is no simple or native integration for GA4 with Shopify, so take a look at our solutions for integrating the two.

Take a look at our expert advice on integrating GA4 with your WordPress website for ease of reporting.

New to GA4 and not yet utilising its full features? We offer training for you and your team, in-person or virtual.

Learn why you should archive your GA3 data before it’s no longer available with our custom solution.

Wolfenden helped us prepare for the roll out of GA4 with a strategy that allowed us to track all the different touchpoints across our user journeys on our website. These invaluable insights can feed back into our channel strategies to optimise activity and budget, and we have strong reporting to demonstrate performance to the rest of the business. The team’s ongoing support has been clear and helpful.
Ebba Simpson
Marketing Director, Linaro
Jason is pretty much the best analytics specialist I’ve ever worked with. Extremely knowledgeable when it comes to all things Google Analytics & Google Tag Manager. He’s produced some amazing solutions to complex analytics problems for me. And to top it all off, he’s kind and courteous, and just great to work with.
Adrian Durow
Founder, Unpuzzle Ltd
We’ve been using Wolfenden’s analytics and data services for some time now. We’ve found the service to be insightful, and it’s making a genuine difference to the performance of our websites. The team at Wolfenden recognise that every business is unique and have really engaged with our specific challenges and opportunities. It’s certainly not a “one size fits all” approach. On top of that, they’re a great bunch of people to work with.
Richard Owen-Hughes
Group Marketing Director, Driver Hire Group Serviced Ltd
Wolfenden has supported White Rose Maths in implementing Google Analytics across our website and paid advertising. We’re impressed with how detailed and thorough the proposals have been and the reports provided really help us to understand where we are doing well, and our areas for improvement. The technical expertise provided has been invaluable to us as a growing business.
James Chadwick
Marketing Lead, White Rose Maths
Wolfenden takes the time and dedication to understand our business needs, focusses and have open honest discussions with us about how they feel we can better understand our data. They respond well to direct requests as well as providing us with expertise analytical expertise and implementation. They are truly an extension of our team and I’ve enjoyed working with them to help us understand our campaign and website performance over the past few years.
Olivia Odudu
Head of Marketing, The Grand Hotel York

Need some support?

Whether it’s training your team or migrating your tracking, let us know which solution would support you and we’ll get back to you.

    Read our Privacy Policy here for information on how we use and store your data.

    Further insights.

    Have a read through our latest insights here.

    By Wolfenden
    19th June 2024

    By harnessing the power of both PR and social media through cross-channel collaboration, you can maximise your results.

    By Louise Fraser
    5th June 2024

    Digital PR has come a long way from the days of buying links, so how to it get to be one of the popular kids in the marketing world?

    By Matthew Robson
    22nd May 2024

    The May 2024 Google Marketing Live Event came with a lot of new updates, check out our 10 most anticipated.

    By Jason Sanderson
    16th May 2024

    Our Head of Data & Analytics takes you through a step-by-step guide on getting BigQuery set up properly.

    The Trends That

    Our latest report delves into the challenges and opportunities for brands in the home furnishings industry. Sign up below to receive our latest reports straight to your inbox as soon as they’re published.

      Read our Privacy Policy here for information on how we use and store your data.