Since Google Analytics 4 replaced Universal Analytics in July 2023, this course is designed to give you the essential skillset to continue your data analysis and performance reporting, as well as equip you with a strong understanding of what this new platform can offer.

Some of the topics on the agenda:

• Understanding the fundamental differences and structural changes between GA3 and GA4.
• Discovering the advantages of the new platform and why it’s best to migrate sooner.
• Finding out about the potential issues, such as the changes to sampling or data collection methods.
• An introduction to navigating the new interface and its common controls.
• Exploring report building, filtering and segmentation. Being aware of the conversion attribution options available.
• Creating familiar GA3 reports in the new interface.
• A fly-by of the Big Query integration and how the new free offering operates.

While Google Analytics 3 stopped collecting in July 2023, you can still gain value from your historic data before it’s removed. Both of our GA3 courses will additionally cover how to handle your archived data and ensure you don’t lose insights from it for years to come. This course is aimed at individuals who have little to no experience with Google Analytics. You’ll gain a much greater understanding of what the platform can offer, building your confidence with reporting setup and gathering insights on your previous users.

Some of the topics on the agenda:

• Learning how GA3 on-site tracking code operates and identifies user / sources.
• Navigating the web UI, understanding standard and custom reports.
• Common aggregated report usage, intricacies and limitations.
• Data scopes and their effects on report analysis.
• Knowing how to look out for common pitfalls and asking the right questions from the data.
• Sampling and limitations of the interface and platform in general.

This course follows on from the Google Analytics Essentials training and is suited to those with a good grasp of basic report analysis. Our advanced training looks to expand your reporting abilities on complex user analysis, as well as developing a greater technical knowledge for configuring Google Analytics settings and validating the data being collected.

Some of the topics on the agenda:

• Learning how to handle segmentation and sequencing.
• Common data collection problems, PII, over-reporting, spam.
• Exporting volumes of data using Google Sheets and the GA API.
• How to adjust the acccount structuring and admin configurations such as data retention, goals, channels, filters and debugging.
• Tracking implementation methods and examples.