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Shopify SEO: Understanding how to overcome basic Shopify limitations

By Tom Corless
14th April 2023

Shopify is one of the most popular ecommerce platforms for online retailers, but it can make SEO more difficult. Tom delves into the main limitations and how to overcome them to improve your organic visibility,

The critical elements of a good content brief

By Sonya Karimkhanzand
11th April 2023

It can be frustrating receiving a piece of content that isn’t aligned with your goals, campaign, or brand – after lots of emails sent back and forth, Slack messages, and calls, to make sure everyone is on the same page, followed by the inevitable slew of reworks. The missing ingredient? A good content brief.

The basics of a local SEO strategy

By Alex Burton
5th April 2023

Local SEO can be a core component of your organic strategy, but how can you effectively maximise your local visibility?

7 ways to improve content experience for readers

By Sonya Karimkhanzand
29th March 2023

It isn’t enough to simply write words on a page – you need to be able to create engaging content that’s going to engage readers and pull them in.

Everything you need to know about search intent

By Matthew Hutchinson
23rd March 2023

For the most in-depth analysis of search intent, read Google’s latest edition of its Search Quality Evaluator Guidelines – but it’s 176 pages long, so maybe just read this instead.

The importance of creating content once that can be distributed forever

By Sonya Karimkhanzand
14th March 2023

Building a smart content distribution strategy is vital for long-term success, so evergreen content is one of the most important elements of digital marketing.

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