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Our Expert Insights.

Your complete guide to tracking email and phone clicks in Google Analytics with Google Tag Manager

By Emma Barnes
5th October 2023

A step-by-step guide taking you through how to set up phone and email tracking on Universal Analytics and Google Analytics 4.

[Video]: What’s the verdict on Performance Max?

By Aislin Ward
25th September 2023

Is Google’s Performance Max the miracle that every PPC marketer has been waiting for, or should you remain sceptical?

[Webinar]: Everything you need to know about optimising for E-E-A-T

By Aislin Ward
13th September 2023

Join our webinar on Tuesday 26th September at 11:30am as our experts talk through everything E-E-A-T and how you should be integrating it into your multichannel strategy.

Link rot: what is it and how can I prevent it?

By Sav Szymura
11th September 2023

When link profiles or collections of links decay we refer to this as link rot, but why does it happen and how can we prevent it?

Client Survey 2023: The biggest challenges facing marketers right now

By Aislin Ward
29th August 2023

What are the unique challenges facing businesses in 2023? And what can we as an agency do to support

“Come on Barbie, let’s go to Oppenheimer”: Why It Pays to Piggyback Bigger Marketing Campaigns

By Louise Fraser
22nd August 2023

Some would argue that the combination of the Barbie and Oppenheimer marketing meant that both brands were able to piggyback off one another’s success, but they’re not the first to do it.

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