Wolfenden
Marketing That Matters.
Home Insights

Our Expert Insights.

“Come on Barbie, let’s go to Oppenheimer”: Why It Pays to Piggyback Bigger Marketing Campaigns

By Louise Fraser
22nd August 2023

Some would argue that the combination of the Barbie and Oppenheimer marketing meant that both brands were able to piggyback off one another’s success, but they’re not the first to do it.

Unlocking the secrets of video marketing success

By Georige Wood
9th August 2023

Video marketing has emerged as the reigning champion of audience engagement and brand awareness on social media platforms, but how do you create a strategy for it?

How can children & baby brands stand out when the sector is declining?

By Dan Pratt
3rd August 2023

With the economic downturn many sectors have suffered as consumers become more deliberate over where they spend their money, but there are still strategies you can use to remain successful.

How external bidding software can limit your Shopping potential

By Matthew Robson
24th July 2023

External bidding software can seem really appealing when putting together a Shopping strategy, but often it’s actually limiting your potential.

What to expect in your first year in client services

By Sarah Dobson
11th July 2023

Our Account Executive Sarah Dobson reflects on everything she’s learned during her first year working in client services.

Browser extensions that make an Analyst’s life easier

By Emma Barnes
10th July 2023

Debugging without extensions is possible, but it can feel a bit like reading The Matrix sometimes, so here are some of my favourite extensions for Google Chrome.

The Trends That
Matter.

Our latest report delves into the challenges and opportunities for brands in the home furnishings industry. Sign up below to receive our latest reports straight to your inbox as soon as they’re published.

    Read our Privacy Policy here for information on how we use and store your data.

    Read our Home Furnishings sector report.