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Our Expert Insights.

Which AI tools you should be using right now in marketing

By Aislin Ward
10th May 2023

We’ve all had questions and concerns as AI becomes more and more normalised, so our Managing Director Daisy sat down with our resident AI expert, Dan Pratt to chat through all her questions and some of the most common ones we’ve received recently.

[Report] The Trends That Matter: Sustainability.

By Dan Pratt
9th May 2023

In our latest sector report, we look at the challenges and importantly – the opportunities – facing the sustainable ecommerce market.

The impact of Gen-Z on marketing

By Emily Grote
4th May 2023

Despite not being the biggest generation, Gen Z have really changed the face of marketing as the latest trend setters, so you need to be creating engaging and topical content with Gen Z in mind if you want to succeed.

What is inclusive marketing and why is it so important?

By Emily Grote
19th April 2023

Inclusive marketing is all about building trust and relationships with every consumer – after all, we all want to see ourselves represented in the content from our favourite brands.

Shopify SEO: Understanding how to overcome basic Shopify limitations

By Tom Corless
14th April 2023

Shopify is one of the most popular ecommerce platforms for online retailers, but it can make SEO more difficult. Tom delves into the main limitations and how to overcome them to improve your organic visibility,

The critical elements of a good content brief

By Sonya Karimkhanzand
11th April 2023

It can be frustrating receiving a piece of content that isn’t aligned with your goals, campaign, or brand – after lots of emails sent back and forth, Slack messages, and calls, to make sure everyone is on the same page, followed by the inevitable slew of reworks. The missing ingredient? A good content brief.

The Trends That
Matter.

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