Lyme Bay Holidays.

129% increase in organic traffic.

The multi-channel strategy Visibilis has implemented has had a positive impact on revenue right from the beginning. Their detailed and data-driven approach means we get maximum return on our spend.
Services Used:
Organic Search Paid Media Digital Strategy & Consulting Data & Analytics.

Lyme Bay Holidays is an independent holiday letting agency who we’ve partnered with to increase holiday home bookings through the brand’s website. Our strategy – across SEO and PPC – is designed to target relevant searchers across the funnel, as well as increase brand awareness. Focusing on core terms such as “Lyme Regis cottages to rent” – we’ve helped to build a solid technical foundation and implemented a content strategy to optimise category page content, whilst ensuring the pages deliver from a UX perspective. With a diverse outreach approach, we secure SEO-relevant coverage with creative campaigns such as our recent ‘Fossil Hunting Campaign’ where we sent chosen bloggers and influencers a fossil hunting kit for unique and targeted coverage.


73% increase in PPC ROI.

With a granular account structure, we’re able to be reactive to changing audience trends and intent – for example weekends are the strongest converting days, but when the weather has been nice over the weekend we see a dip in sales, so we can focus more on the upper funnel. We also closely monitor SQRs to make sure traffic is relevant and monitor specific locations to align campaigns with demand. We’ve implemented call tracking so we’re now able to see the impact calls are having in terms of booking performance, and this data feeds into the overall SEO and PPC strategy to optimise performance across the funnel.


63% increase in total bookings.

The multi-channel strategy Visibilis has implemented has had a positive impact on revenue right from the beginning. Their detailed and data-driven approach means we get maximum return on our spend.

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