Kiddies Kingdom.

A 78% Increase In Organic Revenue.

We’ve recently seen the highest volume of organic traffic ever recorded, and we’re well on track to becoming the number one children’s retailer in the UK.
Mohammed Patel,
Director at Kiddies Kingdom
Services Used:
Organic Search Data & Analytics.

When we began working with Kiddies Kingdom in 2016, organic channels accounted for only 14% of sales. We developed a strategy focused first on headline brands and product ranges that made up the largest percentage of organic revenue, and subsequently – on highly-competitive non-brand terms, for example “strollers” and “car seats”. Through building a strong technical foundation to drive weight to key category areas, as well as introducing a blog and long-tail content strategy aligned with digital PR and outreach, we were able to lift a number of high value terms into much strong traffic driving positions.


337% increase in organic visibility.

Through a highly-targeted and audience led PR strategy, we gained coverage and exposure for Kiddies Kingdom amongst its key  demographics, building awareness of the brand to lead to more authority in the SERPs. Coverage included The Sun, iPaper, The Telegraph and The Mirror as well as sector specific titles such as The Baby Website, Brit Mums and Female First. Visibility has now grown by a massive 337%, with Kiddies Kingdom ranking for 144% more keywords than when we began. Importantly, revenue from organic channels has grown an average of 78% year-on-year.


144% increase in keyword rankings.

We’ve recently seen the highest volume of organic traffic ever recorded, and we’re well on track to becoming the number one children’s retailer in the UK.
Mohammed Patel,
Director at Kiddies Kingdom

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