When we began working with Kiddies Kingdom in 2016, organic channels accounted for only 14% of sales. We developed a strategy focused first on headline brands and product ranges that made up the largest percentage of organic revenue, and subsequently – on highly-competitive non-brand terms, for example “strollers” and “car seats”. Through building a strong technical foundation to drive weight to key category areas, as well as introducing a blog and long-tail content strategy aligned with digital PR and outreach, we were able to lift a number of high value terms into much strong traffic driving positions.
337% increase in organic visibility.
Through a highly-targeted and audience led PR strategy, we gained coverage and exposure for Kiddies Kingdom amongst its key demographics, building awareness of the brand to lead to more authority in the SERPs. Coverage included The Sun, iPaper, The Telegraph and The Mirror as well as sector specific titles such as The Baby Website, Brit Mums and Female First. Visibility has now grown by a massive 337%, with Kiddies Kingdom ranking for 144% more keywords than when we began. Importantly, revenue from organic channels has grown an average of 78% year-on-year.
