Our Expert Insights.
iOS 14.5: What’s the update and what does it mean for paid social campaigns?
Since its rollout back in April 2021, iOS 14.5 has presented a significant challenge to the biddable marketing industry. As part of an ever-growing focus on data privacy, Apple have provided its users with the opportunity to opt out of data tracking by third-party apps and websites.
Wolfenden invests in data offering with Head of Data & Analytics & new software
We’ve welcomed Jason Sanderson to our team in a newly-created role as Head of Data & Analytics. Alongside our new data dashboarding technology, this appointment comes as we significantly strengthen our offering.
[REPORT] Revealing the trends that matter in the UK’s travel & leisure retail market
In our latest report, we reveal the search trends dominating the UK’s travel & leisure retail industry – insight which brands in this sector can feed into their organic strategies to gain market share and top the SERPs.
Marketing to your tribe: Finding & targeting your audience – Part 1
Defining your target audience and working to understand them is the most important stage of any marketing strategy. In the first of this two-part series, we tell you what data to gather to be able to start building up a picture of your target audience.