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Our Expert Insights.

[VIDEO] Beating the OTAs & driving more direct bookings

By Felicity Griffiths
24th March 2022

This month, we held our exclusive webinar on How to Beat the OTAs and Drive Direct Bookings, attended by some of the biggest hospitality groups and most luxurious hotels in the world. Watch the webinar here if you missed it.

[The Digital Dose] Discover how to define & target your audience in our latest free guide

By Aislin Ward
28th February 2022

Defining your target audience is one the most important stages in your digital marketing, so make sure to read our latest issue of The Digital Dose issue sharing all of the best tips on how to craft audience personas and action your data.

That’s just the way the Chrome cookie crumbles…

By Matthew Robson
22nd February 2022

Google Chrome is abolishing third-party cookies, this time for real. The world’s most popular web browser is on the verge of reshaping the way we track and from an advertiser’s point of view: it’s made our lives much easier.

Why data-driven attribution (DDA) is the most effective model

By Shannon Reeves
26th November 2021

Google making data-driven attribution (DDA) its default attribution model may have left you asking a few questions: does my account have enough data to utilise DDA effectively? How will this affect the performance of my campaigns? How does DDA work, anyway?

Your checklist for migrating Google Analytics & Google Tag Manager

By Emma Barnes
11th October 2021

This will cover analytics considerations for Universal Analytics (GA3), Google Analytics 4 (GA4) and Google Tag Manager (GTM). Download the checklist to find out what you might need to consider with your migration.

How to create genuinely useful on-site content for both users and journalists

By Aimee Crossland
13th September 2021

Combining Digital PR and onsite content can amplify reach, increase brand awareness and build authority.

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