Wolfenden invests in data offering with Head of Data & Analytics & new software

By Felicity Griffiths
6th July 2021

We’re really excited to welcome Jason Sanderson to the Wolfenden pack in a newly-created role as Head of Data & Analytics.

Following what’s been a really successful year of growth for our agency where monthly revenues have grown 93%, Jason’s appointment comes as we’ve invested in industry-leading data dashboarding software, significantly strengthening our data offering.

Jason heads up our data & analytics team, responsible for helping clients understand the complexities of online tracking and inform better business decisions.

The inclusion of new dashboarding technology allows us to pull all of a client’s data into a central location, allowing the team to gather insights and make analysis on marketing and business performance.

Jason commented on his new role here: “Data & analytics is one of those services that should never be seen as an add on – fully and accurately understanding your performance and customers is so fundamental to the success of digital strategies and to be honest, business growth full stop.

“Wolfenden has grown through being more than just a ‘digital marketing partner’ for clients, and it’s because of the team’s focus on the client’s wider business that makes the potential of this service so exciting, and so appealing to me as my next move. I’m really excited to continue expanding our offering here over the coming months and maximising what we can achieve for businesses.”

Our managing director Daisy Wolfenden also commented: “As our client base grows, we’ve been taking steps to mature our data and analytics service in the past year, recognising the necessity of dedicated specialist knowledge here to truly live up to our mission of transparency and business growth for clients, and Jason’s appointment is a pivotal step forward in this.

“The world of analytics has been getting pretty complicated over the past year or so with cookie compliance and changes to browsers, such as Apple’s ITP, so as well as his technical implementation expertise, Jason is also improving our use of the data our clients own.

“By investing in industry-leading dashboarding technology, Jason and his team can concentrate on analysing the data and feeding insight into the other channel teams, as well as providing business support and consultancy to our clients, giving our clients real added value against their marketing budget.”

If you’d like to learn more about our tracking and dashboarding solutions, or data & analytics training or consultancy, please get in touch for a chat where we’d be happy to tell you more.

 

About
Felicity

Felicity is Wolfenden's Marketing Director, setting the strategy for our brand, marketing activity and new business.

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