[REPORT] Revealing the trends that matter in the UK’s travel & leisure retail market

By Felicity Griffiths
16th June 2021

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Increased searches for ‘dog-friendly cottages’, ‘open water swimming’, and ‘glamping’ are just some of the trends that we’ve revealed in our latest report, The Trends That Matter: UK Travel & Leisure Retail.

We’ve taken a deep dive into this recovering sector to identify the top organic performers across the market as a whole and within niches such as camping, golf and cycling – and identified our top tips for brands looking to gain market share here.

As the report reveals, UK holiday-makers and the age of the ‘staycation’ spells recovery for the UK’s travel industry, and Brits’ newfound love for the outdoors – as well as an increased focus on health and wellbeing – has seen the sports and leisure retail sector soar, particularly within cycling.

Here’s a sneak peek of some of our key findings from the report:

You can use the report to feed the trends we’ve uncovered into your content strategy, as well as the insights within each niche sector to discover how to lead in your specific market.

Download the report for free below, and get in touch if you’d like us to analyse your sector in a little more detail.

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    Felicity is Wolfenden's Marketing Director, setting the strategy for our brand, marketing activity and new business.

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