Our Expert Insights.

By Emma Barnes
17th January 2023

If you run any sort of paid web advertising, especially paid social, you will want to be able to track how effective your ads are and one way to do this is adding UTM parameters in Google Analytics.

By Emma Barnes
11th January 2023

If you’ve just installed Google Analytics, or you are working to improve an existing set-up, then you have doubtless had a report that didn’t show your data like you expected. Here are some of the most frequent Google Analytics data collection, processing and reporting errors, as well as how to fix them.

By Felicity Griffiths
11th January 2023

Join our experts on Wednesday 25th January for a webinar filled with actionable insights on how to shift your digital marketing strategy to sustain and even increase performance through the economic downturn in 2023.

By Daisy Wolfenden
15th December 2022

Earlier this month, I gave a talk at the Digital Superchats event on why content is the most integral element of your marketing strategy moving into 2023. I’ve pulled together a list of tools I think are useful to use to speed up the process and make it more effective throughout.

By Emma Barnes
24th November 2022

In October 2020, Google Analytics announced a new version called Google Analytics 4 (GA4), so we’ve put together this short guide for marketers looking to accurately migrate their existing web properties over to it.

By Emma Barnes
23rd November 2022

Tagging and debugging can be a daunting task for a Digital Analyst just starting out, but DevTools is the saviour you need – check out my favourite features.

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