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The importance of tone of voice

By Sonya Karimkhanzand
2nd February 2023

You may not think it, but tone of voice is one of the most important ingredients in your content strategy. So here’s everything there is to know about tone of voice and how you can nail it.

5 top tips to finding social media inspiration

By Georige Wood
23rd January 2023

Working in social media means trying to find inspiration at all times, and sometimes the creative spring runs dry – so here are 5 tips for sparking inspiration.

How to add UTM parameters to (most) social media platforms

By Emma Barnes
17th January 2023

If you run any sort of paid web advertising, especially paid social, you will want to be able to track how effective your ads are and one way to do this is adding UTM parameters in Google Analytics.

10 common Google Analytics problems and how to solve them

By Emma Barnes
11th January 2023

If you’ve just installed Google Analytics, or you are working to improve an existing set-up, then you have doubtless had a report that didn’t show your data like you expected. Here are some of the most frequent Google Analytics data collection, processing and reporting errors, as well as how to fix them.

[Webinar] 30 tips in 30 minutes: How to prepare your digital strategy for economic downturn

By Felicity Griffiths
11th January 2023

Join our experts on Wednesday 25th January for a webinar filled with actionable insights on how to shift your digital marketing strategy to sustain and even increase performance through the economic downturn in 2023.

5 social media trends to watch in 2023

By Sophie Madgewick
9th January 2023

The Wolfenden social team share their thoughts on the top social trends to watch out for in 2023.

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