Our Expert Insights.
Marketing to your tribe: Finding & targeting your audience – Part 1
2nd June 2021
Defining your target audience and working to understand them is the most important stage of any marketing strategy. In the first of this two-part series, we tell you what data to gather to be able to start building up a picture of your target audience.
3 steps to building your business’ digital marketing strategy
17th May 2021
Whether you’re starting a digital marketing strategy from scratch for your business, or you need to overhaul it to drive better performance; we’ve put together three core exercises to complete to ensure you’re utilising the right channels and generating long term results.
How to create Google Analytics alerts to help prevent traffic errors
15th February 2021
You can create alerts in Google Analytics to let you know of any unusual spikes in traffic which might be a result of something you need to fix. Emma talks through the alerts she recommends all accounts have set up.