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How to add UTM parameters to (most) social media platforms

By Emma Barnes
17th January 2023

If you run any sort of paid web advertising, especially paid social, you will want to be able to track how effective your ads are and one way to do this is adding UTM parameters in Google Analytics.

[Webinar] 30 tips in 30 minutes: How to prepare your digital strategy for economic downturn

By Felicity Griffiths
11th January 2023

Join our experts on Wednesday 25th January for a webinar filled with actionable insights on how to shift your digital marketing strategy to sustain and even increase performance through the economic downturn in 2023.

8 tips to lead an effective & engaging client meeting

By Anna-Louise Parry
7th April 2022

How can you ensure an effective QBR, with key information at the forefront and all parties aligned on the strategic direction moving forward, without it just being a meeting for formality’s sake?

[VIDEO] Beating the OTAs & driving more direct bookings

By Felicity Griffiths
24th March 2022

This month, we held our exclusive webinar on How to Beat the OTAs and Drive Direct Bookings, attended by some of the biggest hospitality groups and most luxurious hotels in the world. Watch the webinar here if you missed it.

Leveraging behavioural biases as part of your paid strategy

By Shannon Reeves
16th March 2022

Paid media is an area of marketing where incorporating psychological principles is often overlooked, but many of these principles lend themselves well to this type of strategy.

That’s just the way the Chrome cookie crumbles…

By Matthew Robson
22nd February 2022

Google Chrome is abolishing third-party cookies, this time for real. The world’s most popular web browser is on the verge of reshaping the way we track and from an advertiser’s point of view: it’s made our lives much easier.

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