Our Expert Insights.

By Felicity Griffiths
17th June 2025

In our latest case study video, you’ll hear directly from Richard Owen-Hughes, Group Marketing Manager at Driver Hire, about the challenges they faced, the strategy we’ve shaped together, and how our team has essentially become an extension of theirs.

By Felicity Griffiths
21st May 2025

Wolfenden’s Solutions Director, Dan Pratt, is speaking at Northern Marketing Festival on Wednesday 11th June. His session, “Beyond the Click: Reclaiming Paid Media as a Brand Builder,” will explore how brands can harness paid media for long-term brand growth, not just short-term wins.

By Matthew Robson
20th May 2025

Performance Max has been dividing opinion since it landed in Google Ads – and we’ll admit, we were firmly on Team Standard Shopping for a while. But with a flurry of new features giving us more control, is it time to switch sides? Our Head of Paid Media, Matt, explores what’s changed, why we’ve softened our stance, and where Performance Max now fits into our strategy.

By Daisy Wolfenden
13th May 2025

The UK lingerie sector is undergoing a transformation. In 2025, it’s not just about style – it’s about substance. Brands are shifting from aesthetics to alignment, evolving their digital strategies to match rising consumer expectations around comfort, inclusivity, transparency and experience. Here’s where the smartest brands are focusing to stay ahead.

By Felicity Griffiths
21st January 2025

As 2025 gets well underway, we asked our channel specialists what trends they predict will dominate their specialism this year.

By Felicity Griffiths
21st October 2024

Felicity summarises the four key themes from the Prolific North Live 2024 event including advice on how challenger brands can look to gain market share from big competitors.

The Trends That
Matter.

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