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How to add conversion tracking to (most) paid social media platforms

By Emma Barnes
26th July 2024

Many social media websites support automated tagging or dynamic tagging, this guide shows you how to find and use them.

How to add UTM parameters to (most) social media platforms

By Emma Barnes
26th July 2024

If you run any sort of paid web advertising, especially paid social, you will want to be able to track how effective your ads are and one way to do this is adding UTM parameters in Google Analytics.

4 Updates to Search Ads Query Match and Brand Controls from Google

By Matthew Robson
4th July 2024

At the end of June there were 4 key updates from Google that will help give you more control over your brand-related traffic.

What Happened at the Google Marketing Live Event?

By Matthew Robson
22nd May 2024

The May 2024 Google Marketing Live Event came with a lot of new updates, check out our 10 most anticipated.

What’s going on with the CSS update?

By Matthew Robson
12th April 2024

In light of the recent DMA update, Google has once again updated its CSS policy to stay in line with regulations – but what does this mean for retailers?

The Trends That Matter: Gardening Industry

By Dan Pratt
13th March 2024

Ana analysis into the wider gardening industry and current trends we’re seeing that you need to be taking advantage of right now.

The Trends That
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