Our Expert Insights.
Marketing to your tribe: Finding & targeting your audience – Part 1
Defining your target audience and working to understand them is the most important stage of any marketing strategy. In the first of this two-part series, we tell you what data to gather to be able to start building up a picture of your target audience.
How to create Google Analytics alerts to help prevent traffic errors
You can create alerts in Google Analytics to let you know of any unusual spikes in traffic which might be a result of something you need to fix. Emma talks through the alerts she recommends all accounts have set up.