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Our Expert Insights.

How to add conversion tracking to (most) paid social media platforms

By Emma Barnes
26th July 2024

Many social media websites support automated tagging or dynamic tagging, this guide shows you how to find and use them.

How to add UTM parameters to (most) social media platforms

By Emma Barnes
26th July 2024

If you run any sort of paid web advertising, especially paid social, you will want to be able to track how effective your ads are and one way to do this is adding UTM parameters in Google Analytics.

How do I set up BigQuery?

By Jason Sanderson
16th May 2024

Our Head of Data & Analytics takes you through a step-by-step guide on getting BigQuery set up properly.

What is BigQuery?

By Jason Sanderson
9th May 2024

What even is BigQuery? And should I be using it?

A Guide to Google Consent Mode

By Jason Sanderson
28th February 2024

Following new legislation within the EEA, Google Consent Mode is updating to v2 in March 2024.

Everything you need to know about Primary Channel Group in GA4

By Jason Sanderson
7th February 2024

Google’s new feature, Primary Channel Group, has a few notable issues that’s left us scratching our heads wondering how useful it really is.

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