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TikTok: A beginner’s guide to successful content

By Wolfenden
24th August 2022

TikTok has become the source for the latest social media trends. So, if TikTok is the new cultural hub of the internet, how should your brand be using it?

How to secure links & coverage without running flashy campaigns

By Wolfenden
4th July 2022

Here are some efficient, yet effective, tactical approaches that we take to secure links and coverage in some of the biggest and most relevant titles.

5 steps to measure your social media effectiveness

By Wolfenden
27th April 2022

All too often, brands let social media strategies ‘run’ without taking the time to step back and evaluate whether they’re really contributing to their overall marketing and business objectives.

5 reasons why Twitter is so valuable to digital PR

By Wolfenden
21st April 2022

Twitter’s breadth and reactivity can be incredibly useful in digital PR, an industry which relies on always having its ‘finger on the pulse’.

Leveraging behavioural biases as part of your paid strategy

By Wolfenden
16th March 2022

Paid media is an area of marketing where incorporating psychological principles is often overlooked, but many of these principles lend themselves well to this type of strategy.

How to create an effective social media strategy for hotels

By Wolfenden
1st March 2022

How can your hotel harness the power of social media? Well it all starts with a killer strategy…

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