[Video] 30 tips in 30 minutes: How to prepare your digital strategy for economic downturn

By Aislin Ward
28th February 2023

If you missed our webinar, don’t let the FOMO get to you – grab your notebooks and pens and watch the recording now.

Daisy and Matt take you through 30 quick-fire tips in 30 minutes to help you shift your digital strategy to succeed through the economic downturn.

We’ve managed to avoid officially tipping into a recession by the skin of our teeth, but that does not mean the economy is booming and, as evidenced by the cost of living crisis, we are still in an economic downturn. Now is not the time to be burying your head in the sand and hoping it all works out – get proactive, adapt, and maintain (or even improve) your performance over the coming year.

The cost-of-living crisis and economic challenges are affecting us all, which means they’re affecting your customers and potential customers too.

For most industries, this poses big challenges, but for some there are opportunities to be had. What is clear is that customer behaviour has already started to change and will continue to do so as mindsets and psychology switch to recession-mode. Your marketing strategy needs to evolve.

Our team works across nearly 40 brands – predominantly in ecommerce and travel – and we partner with their teams to find, reach, and engage with new audiences and drive bottom-line results.

With nearly 30 years’ experience between them, Daisy and Matt have the expert knowledge to know what channel shifts and strategy changes are needed to sustain and even increase performance during this period.

Listen to these digital marketing experts as they offer genuinely actionable advice on topics such as where to spend your PPC budget, how to measure paid media performance more effectively for your board, how to engage your customers and still deliver short-term results, and how to improve efficiencies within your marketing team.

We deliver tips that you and your team can action right away, helping you focus on the activity that’ll see your brand succeed throughout 2023 and through economic challenges.

In our session we covered:

  • How you can deliver both short and long-term results through PPC
  • Choosing which metrics you should be reporting on to accurately reflect digital marketing performance
  • How GA4 can be used to better understand the new customer journeys
  • Best practises when it comes to data sharing across channels to create efficiencies and improve performance
  • How to prioritise available budget across channels and your products / offering
  • And much more…

Watch our webinar recording now to hear all of our tips:

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