Data-Driven UX supports our multichannel strategies, allowing us to maximise our clients’ investment. Take a look at some of the results we’ve been reporting on.
Data-Driven UX.
Where Instinct Meets Insight for Smarter UX Decisions.
Our Data-Driven UX service helps businesses optimise their websites based on real user behaviour, eliminating guesswork and ensuring meaningful improvements. By analysing user interactions, pain points, and conversion blockers, we refine digital experiences to drive higher engagement and conversions.
Using advanced analytics, A/B testing, and live user feedback, we uncover what’s working – and what’s not – so you can make informed decisions that enhance usability and performance. Unlike traditional UX approaches, our data-driven methodology ensures continuous testing, learning, and iteration, resulting in a website that truly aligns with user needs.
Better yet, we handle the entire process end-to-end, without requiring development support. This means faster testing, quicker wins, and no hidden costs. Whether you’re launching a new product, struggling with high bounce rates, or looking to refine your conversion journey, our data-driven UX strategy delivers measurable, impactful results.
For the smaller marketing KPIs and metrics, we can set up custom dashboards so the data is being presented to you in the most useful and easily understandable way possible. So, whether you’re feeding the insights into other marketing channels or presenting a monthly report to the board, we’ve got you covered. Whilst ranking reports are useful, importantly, we want to show you how the activity we’re implementing is having an impact on your bottom line. We’re here to help you grow your business, so we put tracking and reporting in place to show you the figures you need to see.
Minimo: Split Testing.
Minimo is our proprietary split-testing tool, allowing us to design and deploy UX tests without the need for development support. With Minimo, we can quickly implement data-driven changes, optimise user journeys, and improve website performance – without extra costs or delays. Discover how Minimo powers smarter UX decisions.
Enhanced Data Collection.
We enhance your data collection by tracking every micro-interaction on your site, expanding GA4 with BigQuery for deeper insights. Session recordings help pinpoint friction points like abandoned baskets or complex navigation. This allows us to identify and optimise key areas, ensuring smoother user journeys and higher conversion rates.
Data-Driven UX
Case Studies.
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