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Minimo: Split Testing.

Smarter Split Testing, Faster Results.

Minimo is our in-house split-testing tool, designed to optimise website performance without reliance on developers. By enabling rapid A/B testing and UX experiments, Minimo ensures that every website change is backed by real user data – not assumptions.

Unlike third-party testing tools, Minimo is seamlessly integrated into our Data-Driven UX service, allowing us to test, analyse, and refine site experiences quickly and efficiently. From optimising landing pages to reducing drop-off rates, Minimo empowers businesses to make informed decisions with confidence.

Because Minimo is built and managed by us, there are no hidden costs or complicated integrations – just fast, reliable testing that drives real results. Whether you’re looking to boost conversions, streamline user journeys, or gain deeper insights into customer behaviour, Minimo makes it possible.

Step 1.
Enhanced data collection.

Building a wealth of micro-interaction data, expanding GA4 data with an active BigQuery connection.
Step 2.
Analysis & hypotheses generation.

Analysing your user’s pain points, restrictions and technical errors to generate a list of early hypotheses.
Step 3.
Immediate wins.

Fixing clear and common sticking points with obvious solutions and low implementation impact to immediately improve user experience.
Step 4.
Test deployment.

We translate each hypothesis into a UX project, including testing rationale, success metrics and deployment processes. We build & deploy tests using Minimo without the need for dev support.
Step 5.
Success analysis.

The UX project’s success metrics are reviewed once a test has run to statistical significances, with deep analysis to determine if the test was a success or fail.
Step 6.
Live user analysis.

Live user testing allows real users to be tasked with website objectives, ask questions and have one-to-one feedback.

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