Homeware retail brand Terrys Fabrics partnered with us following a poor site migration which had seen organic traffic and revenue fall significantly. Our technical and content-led SEO strategy was focused on driving relevant traffic, increasing the chance of conversion. We integrated an improved site structure and hierarchy that would drive authority to key areas of the site and created a content strategy to target long-tail keywords that featured strong intent. We could then use this content to secure UK-focused coverage in the home and lifestyle sector, driving authority back to core category pages.
19% increase in organic traffic.
We’ve delivered well over a hundred pieces of coverage to date including a mixture of both strong SEO value digital opportunities and above-the-line brand awareness coverage, including in Better Homes and Gardens, The Daily Mail and The Independent. We’ve also secured over 20 featured snippets for terms such as “roller blind material” which are responsible for driving large amounts of traffic through to the site.