GBC Group.

876% Increase in Organic Revenue.

A consistently strong SEO strategy meant that GBC fared extremely well in the wake of a Google algorithm update whilst a lot of competitors didn’t.
Services Used:
Organic Search Digital Strategy & Consulting Data & Analytics.

Garden and leisure building retailer GBC sell high-value products which typically can be difficult to sell online without a customer wanting to view in person. Therefore, our strategy focused on the full customer journey, strengthening brand awareness and authority to build trust in GBC, as well as boosting visibility for high-intent terms. We bolstered the core category pages with more comprehensive and educational-based content, targeting users further up the funnel with long-tail searches.


269% increase in organic traffic.

Because of the high level of research and consideration often carried out with shed, summerhouse and outdoor buildings buying, we looked to target featured snippets as a way of positioning GBC as an authority in the sector. We planned digital PR and outreach campaigns around seasonal events and trends, securing SEO-rich placements which targeted key terms, diversifying the backlink profile by targeting both trade and the consumer. The results we’ve driven for GBC year-on-year have been record-breaking, and a consistently strong strategy meant that GBC fared extremely well in the wake of a big Google algorithm update whilst a lot of competitors didn’t.


58% jump in ranking keywords.

A consistently strong SEO strategy meant that GBC fared extremely well in the wake of a Google algorithm update whilst a lot of competitors didn’t.

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