Fashion brand Fiorelli came to us wanting to reach a wider audience as it was launching a new site on the Shopify platform. Through catalogue ads and bespoke sale messaging on social platforms we were able to increase audience reach by 16% and develop an engaged audience to remarket to, with a click through rate of 3%. We also structured activity across PPC and Shopping to focus further on new customer acquisition. The use of creative PR campaigns also allowed us to outreach to wider audiences organically, too.
377% Return on ad spend.
Fiorelli wanted a marketing strategy that would support hitting its financial targets and ensure maximum profitability. Through creating campaigns that gave maximum coverage across brand terms and creating product-specific campaigns to elevate the highest performing products, we generated a 99% increase in ad visibility. Using these strategies, we increased revenue by 650% in just the first 8 months of our partnership.
