Gates Garden Centre came to us disappointed with sporadic results across their PPC activity and poor ROAS. The established garden and home brand wanted a reliable structure in place which would improve performance across their core product offerings in line with seasonal demand.
Our overarching strategy was to maximise Gates Garden Centre’s brand presence and drive new customer acquisition across prospecting, remarketing and Shopping activity, mapped against the brand’s target audiences and various touchpoints across their conversion paths. We introduced a new structure prioritising budget towards core profitable and in-demand products.
162% increase in ROAS.
We noticed that the traffic being driven to the Gates Garden Centre site through PPC activity had a high level of brand-related terms, so we launched brand search activity to ensure we were reaching customers at every point of their purchase journey. Our new strategy allowed us to improve efficiencies and utilise the recovered budget to be more aggressive with bidding strategies across products where the competitive market was more diluted.
Through this, Gates Garden Centre saw an impressive boost in efficiency, leading to a 148% increase in sales and 92% increase in revenue.