Driver Hire wanted support in becoming one of the UK’s leading suppliers in logistics management and training services. As a long-standing client, our multichannel strategy that combines paid and organic search, along with paid social, has delivered a sustained increase in overall converting traffic throughout the course of our partnership, up to an impressive 705% increase in overall traffic over the course of two years. Recent objectives have included building organic visibility and awareness of the brand’s training course portfolio and later, their licence acquisition service. We achieved this by strengthening the site’s technical foundation, enhancing expertise through improved and expanded blog and FAQ content, and securing relevant coverage in a range of industry publications to build authority. This approach led to an organic traffic increase of 312% between 2020 and 2022.
312% increase in organic traffic
From a paid perspective, we focus on driving telesales revenue and brand awareness through a combination of PPC, paid social and display activity which targets the most relevant audiences, fed from sales data and retargeting pools. A key part of our strategy is to focus strongly on efficiencies through the account, monitoring budgets closely to optimise towards higher performing campaigns and maintaining effective bid strategy management. We streamline activity by focusing on the most competitive keywords, whilst allowing the organic strategy to drive up the remaining traffic, this has helped Driver Hire maintain the strongest search impression share amongst competitors for highly relevant terms. We’ve also increased paid search sessions by 471%, resulting in an impressive 399% increase in paid search revenue from 2020 to 2022.