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What is local SEO? A comprehensive guide to improving your local search rankings

By Tom Corless
9th January 2025

Our ultimate guide to local SEO – whether you operate a shop, a restaurant, or a service-based business; optimising your online presence for local search can significantly increase your visibility and ultimately, your customers.

6 reasons you need to be using Explorations in GA4

By Emma Barnes
7th January 2025

If you’re using Google Analytics 4 (GA4) but haven’t started to use Explorations, you should start today – Emma outlines 6 key reasons why, and how you can enhance your data collection and analysis in doing so.

Your complete guide to tracking email and phone clicks in GA4 with Google Tag Manager

By Emma Barnes
12th December 2024

A step-by-step guide taking you through how to set up phone and email tracking on Universal Analytics and Google Analytics 4.

10 tips to adapt your PR strategy for Black Friday

By Lizzy Green
23rd October 2024

If you’re running PR strategies for your brand or your clients, we’ve got 10 expert tips for how you can maximise reach and success during the retail sector’s craziest period.

4 trends from Prolific North Live 2024 that confirm marketers need to think more long-term

By Felicity Griffiths
21st October 2024

Felicity summarises the four key themes from the Prolific North Live 2024 event including advice on how challenger brands can look to gain market share from big competitors.

The evolution of the digital needs of the elderly care sector in 2025

By Sarah MacLeod
14th October 2024

We’re lucky enough at Wolfenden to work with a big range of clients in the care sector, and as we look to marketing in 2025, we’re evaluating the common challenges in the industry which are causing a major evolution of digital requirements as we set our strategy for the future.

The Trends That
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