Our Expert Insights.
Wolfenden invests in data offering with Head of Data & Analytics & new software
We’ve welcomed Jason Sanderson to our team in a newly-created role as Head of Data & Analytics. Alongside our new data dashboarding technology, this appointment comes as we significantly strengthen our offering.
The 3 key benefits of social listening for your business
Social listening enables brands to tap into conversations happening online and gain insights into their own customers, as well as the wider industry. In this blog, we explore some of the top 3 benefits of social listening and why it’s integral for any business.
The content refresh: How to do more with less
If you feel you’ve covered the majority of topics within your niche with your content or perhaps you’re seeing a reduction in traffic, have you thought about refreshing your existing content? Beth takes a look at why and how you can refresh old content and the benefits of doing so.
[REPORT] Revealing the trends that matter in the UK’s travel & leisure retail market
In our latest report, we reveal the search trends dominating the UK’s travel & leisure retail industry – insight which brands in this sector can feed into their organic strategies to gain market share and top the SERPs.
Marketing to your tribe: Finding & targeting your audience – Part 1
Defining your target audience and working to understand them is the most important stage of any marketing strategy. In the first of this two-part series, we tell you what data to gather to be able to start building up a picture of your target audience.