Our Expert Insights.
Marketing to your tribe: Finding & targeting your audience – Part 1
Defining your target audience and working to understand them is the most important stage of any marketing strategy. In the first of this two-part series, we tell you what data to gather to be able to start building up a picture of your target audience.
3 steps to building your business’ digital marketing strategy
Whether you’re starting a digital marketing strategy from scratch for your business, or you need to overhaul it to drive better performance; we’ve put together three core exercises to complete to ensure you’re utilising the right channels and generating long term results.
Core Web Vitals: Understanding the New Page Experience Metrics
In May, a set of three signals will be added under the umbrella of Google’s Core Web Vitals, explicitly being included in search ranking. Sav details what these are and how you can measure your own performance to be ready for when this rolls out.
Ben Wolfenden voted Digital Leader of the Year 2021
Ben has been named Digital Leader of the Year 2021 at the Digital City Festival Awards! Recognised for being a true inspiration to the team and wider community despite a challenging year, it couldn’t be more fitting that Ben has won this title.