We nail pitch for beauty brand NYK1 to become digital partner

By Felicity Griffiths
3rd December 2021

We’re thrilled to announce that global beauty brand NYK1, has appointed our expert team handle its digital growth across channels – including paid search, organic social media strategy, digital PR and affiliates, increasing its brand awareness and generating a consistent uplift in site revenue.

NYK1 is renowned in the industry for its breakthrough products such as Nailbond Strong Glue and Lash Force Growth Serum, and is the number one worldwide seller on Amazon across a range of beauty products.

Our appointment supports the further strengthening of online revenue by increasing ROI directly through the NYK1 website.

As part of our strategy, we’ll look to implement a PPC and affiliates plan which maximises NYK1’s brand presence amongst a much wider global audience and drive new customer acquisition, whilst our organic social media activity and digital PR will grow a loyal online community through a strategic content and influencer approach.

This partnership comes as NYK1 expands its range, launching new salt-free and sulphate-free haircare products.

Co-Founder and CEO, Joshua Asquith, had this to say on the decision to appoint our team: “Having worked with Wolfenden previously we know and trust their approach, so we had no doubt this is the team to take our business growth to the next level.

“We’ve had an incredible six years’ innovating new beauty products to worldwide acclaim, and this strategy will support our plans to future-proof our online performance and help NYK1 get in front of new audiences. The strategy is off to a strong start already and we’re really enjoying the collaborative ways of working.”

Our managing director, Daisy Wolfenden, commented: “We first worked with NYK1 in 2015 when the brand was first launching, so it’s testament to the results gained and relationship formed that we’re working with them again now at this exciting stage of their growth.

“NYK1’s products have an outstanding reputation online, with all of them boasting predominantly 5-star Amazon reviews. We want to reflect that status to a much wider audience, generating new and repeat custom through the NYK1 site. Initial results look promising, and we can’t wait to see what the next few months bring.”


Felicity is Wolfenden's Marketing Director, setting the strategy for our brand, marketing activity and new business.

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