Our Expert Insights.
How to create Google Analytics alerts to help prevent traffic errors
You can create alerts in Google Analytics to let you know of any unusual spikes in traffic which might be a result of something you need to fix. Emma talks through the alerts she recommends all accounts have set up.
Perfecting your festive PPC strategy
By Matthew Palmer Even though we’ve been preparing for our clients’ festive strategies, we can’t quite believe Black Friday and the Christmas holidays are hurtling towards us. In a strange year, we’ve seen more businesses than ever make the move to ecommerce as in-store sales struggle. If you’re
Competing with OTAs: 10 steps to boost direct bookings to your hotel
We’ve covered the 10 steps we think are imperative to boosting your direct bookings as well as supporting your overall online strategy, from our years of experience working with hoteliers to drive online success.