Our Expert Insights.

How to create Google Analytics alerts to help prevent traffic errors

You can create alerts in Google Analytics to let you know of any unusual spikes in traffic which might be a result of something you need to fix. Emma talks through the alerts she recommends all accounts have set up.

Adapting Your Paid Social Strategy During Lockdown

With mobile and social media usage increasing since the first lockdown, Matthew uncovers how brands can be capitalising on an increased audience.

Perfecting your festive PPC strategy

By Matthew Palmer   Even though we’ve been preparing for our clients’ festive strategies, we can’t quite believe Black Friday and the Christmas holidays are hurtling towards us. In a strange year, we’ve seen more businesses than ever make the move to ecommerce as in-store sales struggle. If you’re

Competing with OTAs: 10 steps to boost direct bookings to your hotel

We’ve covered the 10 steps we think are imperative to boosting your direct bookings as well as supporting your overall online strategy, from our years of experience working with hoteliers to drive online success.