Our Expert Insights.
Marketing to your tribe: Finding & targeting your audience – Part 1
Defining your target audience and working to understand them is the most important stage of any marketing strategy. In the first of this two-part series, we tell you what data to gather to be able to start building up a picture of your target audience.
3 steps to building your business’ digital marketing strategy
Whether you’re starting a digital marketing strategy from scratch for your business, or you need to overhaul it to drive better performance; we’ve put together three core exercises to complete to ensure you’re utilising the right channels and generating long term results.
Core Web Vitals: Understanding the New Page Experience Metrics
In May, a set of three signals will be added under the umbrella of Google’s Core Web Vitals, explicitly being included in search ranking. Sav details what these are and how you can measure your own performance to be ready for when this rolls out.
Preparing to be reactive with PR
If the last year has taught us anything, it’s that it’s not enough to only react to news and trends as something occurs. If we want to get ahead of the game to secure coverage, we need to know what’s coming, and respond before it even happens. Aimee gives her top tips for preparing to be reactive.