Our Expert Insights.
Core Web Vitals: Understanding the New Page Experience Metrics
In May, a set of three signals will be added under the umbrella of Google’s Core Web Vitals, explicitly being included in search ranking. Sav details what these are and how you can measure your own performance to be ready for when this rolls out.
Preparing to be reactive with PR
If the last year has taught us anything, it’s that it’s not enough to only react to news and trends as something occurs. If we want to get ahead of the game to secure coverage, we need to know what’s coming, and respond before it even happens. Aimee gives her top tips for preparing to be reactive.
Using data to tell a compelling story which gets coverage
We’ve recently been placing a huge focus on the power of data to tell a compelling story and secure coverage, with seriously strong results! Ellie covers some of the ways in which you can use data to support your digital PR efforts, with plenty of examples thrown in to demonstrate.
3 Key Takeaways from The Fashion Network’s ‘How to Maximise ROI with Influencers’ Webinar
What should brands know when choosing the influencers they work with and how can they get the best value from them? Alexandra pulls together our top 3 takeaways from The Fashion Network’s recent influencer event.
Reviewing popular CMS platforms for driving SEO performance
Some CMS platforms make SEO much easier, some definitely don’t! In this post, Alex outlines a few of the main CMS platforms we generally work with across our client base and gives a brief review of their suitability for driving optimum SEO performance.