Our Expert Insights.

By Emma Barnes
26th July 2024

Many social media websites support automated tagging or dynamic tagging, this guide shows you how to find and use them.

By Emma Barnes
26th July 2024

If you run any sort of paid web advertising, especially paid social, you will want to be able to track how effective your ads are and one way to do this is adding UTM parameters in Google Analytics.

By Emma Barnes
5th October 2023

A step-by-step guide taking you through how to set up phone and email tracking on Universal Analytics and Google Analytics 4.

By Emma Barnes
10th July 2023

Debugging without extensions is possible, but it can feel a bit like reading The Matrix sometimes, so here are some of my favourite extensions for Google Chrome.

By Emma Barnes
11th January 2023

If you’ve just installed Google Analytics, or you are working to improve an existing set-up, then you have doubtless had a report that didn’t show your data like you expected. Here are some of the most frequent Google Analytics data collection, processing and reporting errors, as well as how to fix them.

By Emma Barnes
24th November 2022

In October 2020, Google Analytics announced a new version called Google Analytics 4 (GA4), so we’ve put together this short guide for marketers looking to accurately migrate their existing web properties over to it.

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