Google Analytics 4.
Everything you need to know to make the most of GA4.
Since GA3 was phased out in July 2023, marketers have had to adapt to the new interface and functionality of GA4. But, what does this really mean for your data? And is it going to force a change in reporting?
We’ve supported international brands in not only migrating their current tracking setup to GA4, but in supplementing their tracking and reporting to gain a more detailed understanding of complex user journeys. This insight can then be fed back into marketing strategies to maximise budget.
If you feel you could be getting more out of the new features, take a look at where our experts can support you and your team.
Jason is pretty much the best analytics specialist I’ve ever worked with. Extremely knowledgeable when it comes to all things Google Analytics & Google Tag Manager. He’s produced some amazing solutions to complex analytics problems for me. And to top it all off, he’s kind and courteous, and just great to work with.
We’ve been using Wolfenden’s analytics and data services for some time now. We’ve found the service to be insightful, and it’s making a genuine difference to the performance of our websites. The team at Wolfenden recognise that every business is unique and have really engaged with our specific challenges and opportunities. It’s certainly not a “one size fits all” approach. On top of that, they’re a great bunch of people to work with.
Need some support?
Whether it’s training your team or migrating your tracking, let us know which solution would support you and we’ll get back to you.
Further insights.
Have a read through our latest insights here.
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In this valuable post, Sarah explains how you can use micro-conversion data to differentiate your high intent audience and feed this into your GA4, Google Ads and Meta platforms to continue to target them, ensuring your paid budget works harder and you see a stronger return.
Everything you need to know about evergreen content: Your guide to timeless content success
Evergreen content is more than just a buzzword—it’s a powerful tool that can significantly enhance your content strategy. Read Tom’s ultimate guide to incorporating evergreen content into your approach.