Google Analytics 4.
Everything you need to know to make the most of GA4.
Since GA3 was phased out in July 2023, marketers have had to adapt to the new interface and functionality of GA4. But, what does this really mean for your data? And is it going to force a change in reporting?
We’ve supported international brands in not only migrating their current tracking setup to GA4, but in supplementing their tracking and reporting to gain a more detailed understanding of complex user journeys. This insight can then be fed back into marketing strategies to maximise budget.
If you feel you could be getting more out of the new features, take a look at where our experts can support you and your team.
Jason is pretty much the best analytics specialist I’ve ever worked with. Extremely knowledgeable when it comes to all things Google Analytics & Google Tag Manager. He’s produced some amazing solutions to complex analytics problems for me. And to top it all off, he’s kind and courteous, and just great to work with.
We’ve been using Wolfenden’s analytics and data services for some time now. We’ve found the service to be insightful, and it’s making a genuine difference to the performance of our websites. The team at Wolfenden recognise that every business is unique and have really engaged with our specific challenges and opportunities. It’s certainly not a “one size fits all” approach. On top of that, they’re a great bunch of people to work with.
Need some support?
Whether it’s training your team or migrating your tracking, let us know which solution would support you and we’ll get back to you.
Further insights.
Have a read through our latest insights here.
The evolution of the digital needs of the elderly care sector in 2025
We’re lucky enough at Wolfenden to work with a big range of clients in the care sector, and as we look to marketing in 2025, we’re evaluating the common challenges in the industry which are causing a major evolution of digital requirements as we set our strategy for the future.