Wolfenden takes the stage at Northern Marketing Festival: Reclaiming paid media as a brand builder

We’re excited to be part of this year’s Northern Marketing Festival, hosted by Prolific North, right here in our hometown of Leeds.

Our Solutions Director, Dan Pratt, will be speaking on Wednesday 11th June at 12:10pm, delivering a talk titled: “Beyond the Click: Reclaiming Paid Media as a Brand Builder.”

Paid media often gets boxed into the “quick win” category; driving traffic, conversions, and results you can measure within a week. But in this session, Dan will be making the case for a broader, longer-term perspective: one where paid media plays a key role in building stronger, more memorable brands.

He’ll explore how performance-focused channels like PPC, paid social, and display can – and should – be aligned with wider brand objectives, helping to drive not just immediate results, but sustained brand growth.

What you’ll learn:

• Why it’s time to rethink paid media as more than just a bottom-of-funnel tool

• How to balance short-term ROI with long-term brand equity

• Examples of brands doing this well and the results they’re seeing

• Practical advice on evolving your strategy to support both performance and brand goals

It’s a great opportunity to join the conversation around the future of paid media and how marketers can make their budgets work harder across the funnel.

Want to come along?

If you’d like to attend, just drop us a message on LinkedIn. We’d love to see some familiar faces there.