Wolfenden chosen to elevate Elder’s brand awareness

By Felicity Griffiths
16th February 2021

Following a competitive pitch process, we’re delighted to have been chosen to help increase the brand awareness and profile for one of the UK’s leading live-in care companies, Elder.

Our team will be helping Elder to build brand authority and gain more market share with an organic-led strategy.

Live-in case has seen a significant uplift in popularity in the past year, demonstrated in the fact that the nationwide company grew 5x faster in 2020 than in 2019.

2020 also saw Elder rank #5 in Startups100 and was awarded the ninth fastest-growing tech company in the UK by The Sunday Times Fast Track.

We’re already enjoying a collaborative and successful working partnership with the Elder team, which involves optimising and re-focusing what’s already in place to reach an even wider audience and build visibility for specific searches and intent

Senior Brand Manager for Elder, Kate Dunning, had this to say on our appointment: “We were thoroughly impressed with Wolfenden’s fresh-thinking and approach during the pitch – this was no mean feat as it was a process that was conducted entirely remotely.

“Their strategy was completely aligned with how we want to grow and position the Elder brand and we were particularly pleased that they were offering an approach which would seamlessly integrate with our team here, working in partnership with us to maximise and elevate what we already have in place.

“Key for us was appointing an agency that we had strong chemistry with, and we all found that in the Wolfenden team.

“We’ve no doubt that their specialists can support us in leveraging the current demand and indeed future opportunities, supporting us on our life-changing mission to fundamentally change what it means to grow old and helping us to make the complexities of the care system easier to understand and more digestible.”

Our managing director, Daisy Wolfenden, commented on the partnership: “It’s always been an integral part of our new business strategy to partner with clients that match our ethos and values, as well as companies we genuinely have an interest in, so with plenty of personal and professional experience in the care field, we know we can achieve fantastic results together for Elder.”


Felicity is Wolfenden's Marketing Director, setting the strategy for our brand, marketing activity and new business.

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