[Video] The essential GA4 functions you should be using

By Aislin Ward

We ran a webinar last month where our Google Analytics expert and GA4 trainer Jason Sanderson took the audience through the essential GA4 functions you should be using. If you missed it, and now you’re in a bit of a spin having to use GA4 exclusively – don’t worry, we recorded it!

This was our most popular webinar yet, with nearly 200 brands signed up to watch Jason’s tutorial, what the video now to learn:

• How to setup reports
• What the main differences are in the interface between GA3 and GA4
• What GA4 explorations are and how to use them
• How to create audiences to use on Google Ads

And much more…

We fully believe there’s no such thing as a stupid question, so make sure to watch the video for all of our answers.

If you’re still struggling to make sense of the new interface and replicate your existing reporting, take a look at our GA4 training course here, we still have some space towards the end of July and into August. These sessions can be virtual or in-person, and last half a day.