Our Expert Insights.

By Daisy Wolfenden
13th May 2025

The UK lingerie sector is undergoing a transformation. In 2025, it’s not just about style – it’s about substance. Brands are shifting from aesthetics to alignment, evolving their digital strategies to match rising consumer expectations around comfort, inclusivity, transparency and experience. Here’s where the smartest brands are focusing to stay ahead.

By Felicity Griffiths
21st January 2025

As 2025 gets well underway, we asked our channel specialists what trends they predict will dominate their specialism this year.

By Felicity Griffiths
21st October 2024

Felicity summarises the four key themes from the Prolific North Live 2024 event including advice on how challenger brands can look to gain market share from big competitors.

By Emma Barnes
26th July 2024

Many social media websites support automated tagging or dynamic tagging, this guide shows you how to find and use them.

By Emma Barnes
26th July 2024

If you run any sort of paid web advertising, especially paid social, you will want to be able to track how effective your ads are and one way to do this is adding UTM parameters in Google Analytics.

By Matthew Robson
4th July 2024

At the end of June there were 4 key updates from Google that will help give you more control over your brand-related traffic.

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