Our Expert Insights.
The digital state of play in UK lingerie: What 2025 demands from brands
13th May 2025
The UK lingerie sector is undergoing a transformation. In 2025, it’s not just about style – it’s about substance. Brands are shifting from aesthetics to alignment, evolving their digital strategies to match rising consumer expectations around comfort, inclusivity, transparency and experience. Here’s where the smartest brands are focusing to stay ahead.
From actions to insights: How event scoring reveals user behaviour
27th January 2025
In this valuable post, Sarah explains how you can use micro-conversion data to differentiate your high intent audience and feed this into your GA4, Google Ads and Meta platforms to continue to target them, ensuring your paid budget works harder and you see a stronger return.