Catch Wolfenden speaking all things content strategy at Digital Superchats e-event
On Tuesday 8th November, Daisy Wolfenden will be leading a session at Digital Superchats: Digital Strategy & Performance on why content is the most integral – & overlooked – element of your marketing strategy.
This online event is essential for brand-side marketers looking to plan ahead for 2023 and discover how to invigorate their marketing strategy.
Taking place 9am – 11am, the event hosts an impressive roster of speakers across paid media, organic search and data & insights.
Daisy’s session will demonstrate why a content strategy should span every channel and every user touchpoint, and why in 2023, your content strategists will be your most integral team members in developing a true multichannel strategy.
Google’s recent Helpful Content update will accelerate a positive shift towards genuinely useful content for users, which ultimately ranks well, but why is content still largely siloed to SEO?
In this talk, Daisy will demonstrate why brands can no longer develop paid media campaigns, schedule social media posts, or seed out press releases without linking it all back to one cohesive content strategy.
Daisy will show how ultimately, a good content strategy is – at the heart of it – a good marketing strategy; and therefore, essential for future-proofing the growth of any business.
Here are the key takeaways attendees will learn on the day:
- How to underpin your organic and paid strategies with a user-focused content strategy, and why this will generate higher levels of performance.
- How to do more, with less – auditing and re-focusing your existing content strategy to drive stronger results.
- The key ways you can connect your channel strategies with content in 2023.
- How to effectively measure the impact of your content.
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