Google Analytics Training.
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- Half-day training for individuals & teams
- Virtual classroom or in-house
- Experienced & knowledgeable trainer
Want to learn the basics in Google Analytics? Perhaps you’d like to track and understand user behaviour and content performance on a deeper level? Maybe you’re struggling to attribute activity to financial performance? Whatever your skill level and whatever your challenge, our Google Analytics training sessions can help. Whether you’re an individual looking to level up, or a team looking for a tailored session for your business, unlock the power of Google Analytics 4 to uncover valuable insights through our half-day training courses, available at our office, at yours, or online.
Explore our course options
Training overview.
GA4 Essentials
Since Google Analytics 4 replaced Universal Analytics in July 2023, this course is designed to give you the essential skillset to continue your data analysis and performance reporting, as well as equip you with a strong understanding of what this new platform can offer.
Some of the topics on the agenda:
- Understanding the fundamental differences and structural changes between GA3 and GA4.
- Discovering the advantages of the new platform and why it’s best to migrate sooner.
- Finding out about the potential issues, such as the changes to sampling or data collection methods.
- An introduction to navigating the new interface and its common controls.
- Exploring report building, filtering and segmentation. Being aware of the conversion attribution options available.
- Creating familiar GA3 reports in the new interface.
- A fly-by of the Big Query integration and how the new free offering operates.
GA4 Advanced
This course follows on from the Google Analytics Essentials training and is suited to those with a good grasp of basic report analysis. Our advanced training looks to expand your reporting abilities on complex user analysis, as well as developing a greater technical knowledge for configuring Google Analytics settings and validating the data being collected.
Some of the topics on the agenda:
- Learning how to handle segmentation and sequencing.
- Common data collection problems, PII, over-reporting, spam.
- Exporting volumes of data using Google Sheets and the GA API.
- How to adjust the acccount structuring and admin configurations such as data retention, goals, channels, filters and debugging.
- Tracking implementation methods and examples.
Meet your trainer.
Jason Sanderson, Head of Data & Analytics
With over a decade’s experience in the search marketing industry, Jason has transformed the tracking, data and insights capabilities of world-leading brands including Savills, Pets at Home and Moneyshake. Jason has been training in-house teams and individuals across the country for six years, specialising in Google Analytics and Google Tag Manager. His training sessions are renowned for breaking down the often complex world of analytics and customising sessions towards specific challenges, empowering individuals and teams to take their marketing to the next level.
Jason is pretty much the best analytics specialist I’ve ever worked with. Extremely knowledgeable when it comes to all things Google Analytics & Google Tag Manager. He’s produced some amazing solutions to complex analytics problems for me. And to top it all off, he’s kind and courteous, and just great to work with.
We’ve been using Wolfenden’s analytics and data services for some time now. We’ve found the service to be insightful, and it’s making a genuine difference to the performance of our websites. The team at Wolfenden recognise that every business is unique and have really engaged with our specific challenges and opportunities. It’s certainly not a “one size fits all” approach. On top of that, they’re a great bunch of people to work with.
Enquire now to begin your training journey.
Let us know which courses you’re interested in and we’ll come back to you through your preferred contact method with clear quotes and a full breakdown of the options we can offer you.
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