Where is Google Shopping getting its information for these attributes?

By Chris Harvey
18th January 2024

Google always wants to give as much relevant information as possible, and Google Shopping is no different. So, populating your ads with as much relevant data as possible is absolutely key.

In your ads, Google might pull various attributes into the ad itself to increase clicks, so populating your ads with as much relevant data as possible is not only best practice, but it’s one of the ways you can keep your ads optimised as Google updates and finds new ways to display that data.

But what happens if Google pulls data you haven’t attributed?

We’ve seen it a few times where Google has decided that a specific data-set is significant enough to pull through into the ad, but if you haven’t attributed it, then you might be wondering where the information is coming from – especially if it’s incorrect.

Why does this happen?

The short answer is we don’t really know. Google hasn’t revealed how it sources these additional product attributes. Our best guess is that the algorithm parses through the data on various product listing pages and automatically populates specific attributes for different product types.

This can sometimes result in incorrect information being shared on your ad.

How do you fix it?

In order to negate this problem, and prevent it in the future, you need to go into the feed and input your own data to stop Google from looking and finding its own.

To prevent it from happening at all you should always populate as many Google Shopping product attributes as possible, even if they’re not displayed in the ad. Google still takes this data into consideration and can be used to filter searches.

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