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Missing Link Live: How to create an unbeatable influencer marketing campaign

By Louise Fraser
10th June 2022

At JBH’s Missing Link event we attended a talk from Viv Yau on how to create an unbeatable influencer marketing campaign – here are some of our key takeaways.

The 5 best new functions in GA4

By Jason Sanderson
24th May 2022

We all know that GA3 is being phased out next year, but what does that really mean for your data and what will be changing?

5 steps to measure your social media effectiveness

By Wolfenden
27th April 2022

All too often, brands let social media strategies ‘run’ without taking the time to step back and evaluate whether they’re really contributing to their overall marketing and business objectives.

5 reasons why Twitter is so valuable to digital PR

By Wolfenden
21st April 2022

Twitter’s breadth and reactivity can be incredibly useful in digital PR, an industry which relies on always having its ‘finger on the pulse’.

What you need to know about the Facebook conversions API

By Jason Sanderson
13th April 2022

Tracking prevention systems are becoming more commonplace but when using the Facebook pixel in conjunction with the Facebook conversions API, you can still properly track and attribute your Facebook performance.

8 tips to lead an effective & engaging client meeting

By Anna-Louise Parry
7th April 2022

How can you ensure an effective QBR, with key information at the forefront and all parties aligned on the strategic direction moving forward, without it just being a meeting for formality’s sake?

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