Delve into DevTools with Emma Barnes at MeasureFest

By Felicity Griffiths
1st December 2020

Next Tuesday sees the return of MeasureFest, a one-day digital marketing event centred on analytics, data, business intelligence and CRO. This year, you can catch our very own Emma Barnes at 2:45pm delivering a talk called “Getting Over my Fear of Pressing F12”.

In the session, Senior Data & Insight Strategist Emma gives actionable advice to those new to DevTools for Google Chrome, running through how you can get started with it step-by-step and eventually begin tagging and debugging web analytics in a much more powerful and insightful way. Here’s a preview of Emma’s talk:

Not only does DevTools help you better understand how websites work, but once you know how to use it, you can learn how to optimise where you put your Google Tag Manager tags, and how to debug better.

This allows you to gather much more valuable and accurate data on how your website is performing and importantly, how users are moving their way through your site, such as where they might be getting stuck.

Emma discusses how what was once an intimidating tool for her has now become an essential part of her everyday job.

As with most events this year, MeasureFest – a fringe event of BrightonSEO – has gone virtual and all talks will be delivered online. To watch Emma’s session and many others from the best analytics and data experts in the industry, simply purchase your ticket here.


Felicity is Wolfenden's Marketing Director, setting the strategy for our brand, marketing activity and new business.

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