Our Expert Insights.

By Eve Lowdon
24th June 2025

Our very own Eve Lowdon rounds up her key takeaways and learnings from each talk at this year’s Northern Marketing Festival held right here in Leeds.

By Dan Pratt
23rd June 2025

Wolfenden’s Dan Pratt shares key takeaways from his Northern Marketing Festival talk – on why it’s time to move beyond the click and build marketing strategies that actually drive growth.

By Anna-Louise Parry
19th June 2025

Struggling to drive performance outside of peak gardening season? Discover how a smart seasonality analysis can help garden and outdoor brands stay visible, relevant, and profitable all year round – even in Autumn and Winter.

By Felicity Griffiths
17th June 2025

In our latest case study video, you’ll hear directly from Richard Owen-Hughes, Group Marketing Manager at Driver Hire, about the challenges they faced, the strategy we’ve shaped together, and how our team has essentially become an extension of theirs.

By Felicity Griffiths
21st May 2025

Wolfenden’s Solutions Director, Dan Pratt, is speaking at Northern Marketing Festival on Wednesday 11th June. His session, “Beyond the Click: Reclaiming Paid Media as a Brand Builder,” will explore how brands can harness paid media for long-term brand growth, not just short-term wins.

By Matthew Robson
20th May 2025

Performance Max has been dividing opinion since it landed in Google Ads – and we’ll admit, we were firmly on Team Standard Shopping for a while. But with a flurry of new features giving us more control, is it time to switch sides? Our Head of Paid Media, Matt, explores what’s changed, why we’ve softened our stance, and where Performance Max now fits into our strategy.

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