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The digital state of play in UK lingerie: What 2025 demands from brands

By Daisy Wolfenden
13th May 2025

The UK lingerie sector is undergoing a transformation. In 2025, it’s not just about style – it’s about substance. Brands are shifting from aesthetics to alignment, evolving their digital strategies to match rising consumer expectations around comfort, inclusivity, transparency and experience. Here’s where the smartest brands are focusing to stay ahead.

A complete guide to sitemaps: Best practices for optimisation

By Tom Corless
25th February 2025

A sitemap acts as a roadmap for search engines, helping them discover, crawl, and index your website efficiently – boosting your visibility. Check out our guide to implementing and optimising your sitemap.

A Guide to URLs: Understanding the impact on SEO

By Tom Corless
17th February 2025

In this guide, we delve into the world of URLs, explore their components, and discuss why optimising your URL structure is crucial for SEO.

Understanding 404 errors: How they impact SEO and how to fix them

By Alex Burton
7th February 2025

404 errors can have a significant negative impact on your website’s SEO, here we give a step-by-step guide to how you can monitor and fix them to maintain your SEO performance.

Everything you need to know about evergreen content: Your guide to timeless content success 

By Tom Corless
22nd January 2025

Evergreen content is more than just a buzzword—it’s a powerful tool that can significantly enhance your content strategy. Read Tom’s ultimate guide to incorporating evergreen content into your approach.

Brand building, E-E-A-T & increasing privacy: Our top predictions for 2025

By Felicity Griffiths
21st January 2025

As 2025 gets well underway, we asked our channel specialists what trends they predict will dominate their specialism this year.

The Trends That
Matter.

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