Our Expert Insights.

By Daisy Wolfenden
13th May 2025

The UK lingerie sector is undergoing a transformation. In 2025, it’s not just about style – it’s about substance. Brands are shifting from aesthetics to alignment, evolving their digital strategies to match rising consumer expectations around comfort, inclusivity, transparency and experience. Here’s where the smartest brands are focusing to stay ahead.

By Eve Lowdon
6th March 2025

Brands are using food to spark cravings, evoke emotions, and make their products utterly irresistible – because who doesn’t want to be as dewy as a freshly glazed donut?

By Felicity Griffiths
21st January 2025

As 2025 gets well underway, we asked our channel specialists what trends they predict will dominate their specialism this year.

By Lizzy Green
23rd October 2024

If you’re running PR strategies for your brand or your clients, we’ve got 10 expert tips for how you can maximise reach and success during the retail sector’s craziest period.

By Felicity Griffiths
21st October 2024

Felicity summarises the four key themes from the Prolific North Live 2024 event including advice on how challenger brands can look to gain market share from big competitors.

By Wolfenden
19th June 2024

By harnessing the power of both PR and social media through cross-channel collaboration, you can maximise your results.

The Trends That
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